A CPG's Climb to Success
(3 months tracking)
Brand Definition & Archetype
We uncovered Kinzie Foods’ core identity through Brand Archetype discovery, distilling its essence into a clear, strategic persona. This foundation set the rules for a brand voice that remains authentic and scalable.
Brand Identity
Once we defined Kinzie Foods’ brand archetype and persona, we set out to craft visuals that embodied its values. The logo design took center stage, serving as the foundation of the brand’s identity. Strategically positioned as the focal point of the label, the logo was designed to be instantly recognizable—building long-term brand equity with every bottle sold. By prioritizing an iconic, ownable mark, we ensured that Kinzie Sauce wouldn’t just be a product, but a brand people remember.
Label Design
Once we defined six new market segments so we can niche down sales channels, we designed six corresponding custom print pieces to elaborate on the benefits of turf for pets, residential lawns, commercial amenities, playgrounds, pools, chip and put courses, etc.
Video Production/Content Creation
We produced a dynamic mix of video content, including talking head interviews, product showcases, and high-energy sizzle reels. Each piece was crafted to highlight the brand’s personality, engage audiences, and drive awareness across digital platforms.
Product Photography & Static Graphics
We captured studio-shot images optimized for Shopify, staged lifestyle shoots with food and seasonal themes, and built a versatile asset library. From crisp product shots to custom digital artwork, every visual was crafted to enhance brand storytelling and drive engagement across digital platforms.
Do You Own a packaged food product? Let's Talk!
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Those Who Made it Had
the Audacity to Try
Quick Links
Contact Info
- 214-247-6404
- LetsGo@AudacityCulture.com
- Mon-Fri 8:30am-6:30pm
We’re a full-stack digital marketing and branding studio with hubs in DFW/Central Texas and Telluride. We help businesses grow through agile, strategic marketing and branding that sticks.
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